From Garbage In to Diamonds Out: Data Quality and Master Data Management to Improve Profitability with Dynamics 365 CRM
Description
Between 53%-80% of data in CRM systems is ROTII (Redundant, Outdated, Trivial, Inaccurate or Incomplete). And dirty data kills CRM effectiveness. It slows users down. It leads to bad business decisions. And it makes artificial intelligence (AI) capabilities useless. Garbage in. Garbage out. In this session you'll learn how to get your CRM data clean, a process for master data management to keep it clean, and third party solutions to automate continuously cleaning your CRM data.
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Learning Objectives
• Understand the role of your users in data cleanliness
• Discover what can be automated and what requires the human touch
• Deploy a framework to clean data and keep it clean
Association