The Dynamics 365 CRM Dynamic Duo – Data De-duplication and Data Governance

  • Tuesday, October 11, 2022:2:30 PM - 3:30 PM
  • Room: Citrus - Convention Center, Level 2
  • Session Number:  706


Poor data quality is an issue that continues to plague CRM systems. However, with the ever-increasing value placed on quality data, ensuring your Dynamics 365 Sales system is free of duplicates and contains quality data is essential to the success of your business. We will look at the cause and effect of duplicates and explore Data Governance to keep your database healthy and in compliance with industry and government regulations, and explore policies, processes, and technology for success.

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Learning Objectives

• Understanding the impact of duplicate data
• Best practices to remove and prevent duplicates
• Exploring Data Governance (People, Process and Technology)
• Implementing data governance policies to ensure Data Compliance



Ryan Pennett
VP of Business Development
Paribus 365